Tuesday, November 3, 2009

Sri Lanka MICE Destination



You will be enticed by the rich diversity of sights and sensations that this little island has to offer. Step into the island and discover. Sri Lankas celebrated approach to hospitality that is world-renowned.

Video brought to you by Travelindex Network and Travel & Tourism Foundation. More travel and tourism information and travel videos at:
http://www.TourismSriLanka.org
http://www.Travelindex.com
http://www.Travelindex.com/lk/

Sigiriya rock sri lanka



Sigiriya (lion's rock)is an ancient rock fortress and ruins of a castle situated in central matale district of sri lanka. it is a popular tourist destination and also popular for the ancient paintings(rescos)very similar to the paintings in ajanta caves of india,it was built during the reign of king Kasyapa(477-495AD)and one of the seven world heritage sites in sri lanka.

Sri Lanka, a Land like no other



Sri Lanka discover a Land like no other, beyond beaches with a rich culture and traditions. Discover Sri Lanka, a unique destination, with this video brought to you by Best Destination Travel TV channel (www.BestDestination.com), travel guides (www.tourismsrilanka.net), information and travel directory by Travelindex Network (www.travelindex.com).

Sri Lanka Small Miracle - Sri Lanka Tourism in a new logo



Sri Lanka Tourism officially launched its new logo and tagline Sri Lanka Small Miracle today, ushering in a new era for Sri Lanka Tourism.
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The rebranding is an integral part of the repositioning strategy of Sri Lanka Tourism, and comes at an opportune time with the dawning of a new era of peace in Sri Lanka, where there are much expectations and opportunities in the tourism industry.

The new brand of Sri Lanka Tourism was conceptualized following months of research by A C Nielson, and strategic planning sessions intended to replace the current tagline Sri Lanka, Land like No other.

As part of the communication campaign, many promotions, road shows and press conferences were planned across the fifteen cities in ten countries leading up to the local launch- a move that is expected to attract and generate more tourists into the island.

Mr. Dileep Mudadeniya, Managing Director of the Sri Lanka Tourism Promotion Bureau said The objective of the Sri Lanka Tourism re-branding exercise was to create a single core idea that can change peoples perception of the country. The challenge faced by Sri Lanka Tourism during the brand strategy planning session in 2006 was to find an idea that embraces the truth of the country, which is relevant to the potential visitor; then communicate that idea through every material item produced, thus establishing an integrated marketing communication approach.

Mr. Bernard Goonetilleke, Chairman of the Sri Lanka Tourism Promotion Bureau said, Sri Lanka Small Miracle denotes the mysteries of Sri Lanka and how it holds so many different features in such a small geographical area. The positioning strategy was arrived at based on the key aspects of the destination Diversity, Compactness, Authenticity and an Island which differentiate the destination from other competitors. Sri Lanka truly combines rich and diverse treasures so amazingly concentrated to provide the most pleasant diverse and authentic holiday experience no other Asian destination could so conveniently offer.

Leading up to the rebranding, Sri Lanka Tourism launched an island wide programme in May titled, Making of the Small Miracle. The main objective of this programme was to get all Sri Lankans to be a part of the rebranding. Local communities were asked to provide pictures, artifacts, and other collectables that they believed was a good example of Sri Lanka. Sri Lanka Tourism ended this programme successfully last week, having collected thousands of items.

The collectables were displayed at an exhibition on the day of the launch while some of the best items were used by the communication agency for the new print campaign.

Coinciding with the new brand launch, all communication material of Sri Lanka Tourism have been revamped .The website was re-launched with a new look and feel in keeping with the brand strategy while brochures with eight different themes unique to Sri Lanka have also been printed. Posters, stationary and other memorabilia will be available.

In addition a new print campaign will be launched in prominent international trade magazines as well as TV campaigns on BBC, CNN, Al Jazeera and Discovery Travel & Living.
To mark the launch, Sri Lanka Tourism introduced value additional offers for tourists. A postcard campaign will be launched the day after the rebranding, where 250,000 post cards will be distributed while a discount booklet campaign will also launched with over 50 discount offers in a booklet. 10 postcards and a discount booklet will be bundled together and packed in a gift box and handled over to tourists arriving in Sri Lanka from June 24thfor a period of one month.

In addition, a cyber competition for the blogging community is planned to be launched for six months beginning this week A radio campaign to promote lesser known places in Sri Lanka was also launched locally through Narambamu Sri Lanka the domestic campaign. A commemorative stamp was launched at a Press Conference which symbolized the new brand- Small Miracle. Meanwhile addressing the guests and media via a live feed from Temple Trees at the launch of Small Miracle at the BMICH, His Excellency President Mahinda Rajapaksa declared 2011 as a Visit Sri Lanka Year. In keeping with this theme, a series of activities and events have been planned in 2011 to lure in more tourists to the island. President Rajapaksa in his address stated that Having regained peace, my vision for development of tourism has become a reality. Every effort will be made and all resources will be provided to Sri Lanka Tourism to meet the target of 2.5 million tourists by 2016, as envisaged in the tourism strategic plan

Sri Lanka is free from terrorism since 26th May 2009 and safe to travel to Sri Lanka.

Sri Lanka - Unique by Destiny 1



Discover Sri Lanka, a unique destination with this video brought to you by Best Destination Travel TV channel (www.BestDestination.com), travel guides (www.tourismsrilanka.net), information and travel directory by Travelindex Network (www.travelindex.com).

Sri Lanka - Unique by Destiny 2



Discover Sri Lanka, a unique destination with this video brought to you by Best Destination Travel TV channel (www.BestDestination.com), travel guides (www.tourismsrilanka.net), information and travel directory by Travelindex Network (www.travelindex.com).

Sri Lanka - Unique by Destiny 3



Discover Sri Lanka, a unique destination with this video brought to you by Best Destination Travel TV channel (www.BestDestination.com), travel guides (www.tourismsrilanka.net), information and travel directory by Travelindex Network (www.travelindex.com).

SRI LANKA TRAVEL DOCUMENTARY ☆ birds of paradise ☆



Ayubowan : Vannakam : Welcome to 'a birds eye view' over the paradise island of Sri Lanka aided by the surround sound of the indian ocean. Divine Never seen before view of Sri Lanka captured from Seaplanes, Helicopters and Hot Air Balloons. From the East Coast to the West Coast with the divine percussion of tidal waves lapping on sand and rocks creating a paradisical orchestra throughout the big trip on the small island. This is the first ever documented aerial photography trip over Sri Lanka. Featured on National Geographic, Discovery Travel & Living and many other Travel Channels.
THIS VIDEO FEATURED ON THE HOME PAGE OF YOUTUBE IN JUNE 2006 and has OVER A MILLION VIEWS ON THE WWW.
Created for the Sri Lanka Tourism Board Cluster & funded for Tsunami Relief on the island by US AID.
Writer & Creative Director: senthil kumar
Art Director: debu purkayashta
Chief Executive: thayalan bartlett @ jwt srilanka
Director Of Photography & Producer: suren de silva @ videoimage

Travel Sri Lanka River trip Negombo



Travel-srilanka.eu and Maria Boat Tours offers Boat Tours, Snorkeling and fishing Trips in Negombo Sri Lanka,
We start on the beach and sailing from the open sea within Maya Oya river, there can be an incredibly large variety of animals to see. Monitor Lizards, Cobra Snake and Many different birds like flying dogs, Kingfisher and many more. Also you can see toddy tapping, Ararack factory, Coconut compos factory and a roof tile factory.

Sri Lanka Holidays - Walkers Tours Your Travel Partner In Sri Lanka



WALKERS TOURS is the leader in the Destination Management industry in Sri Lanka and is attached to the Leisure In-Bound Sector of the country's largest listed conglomerate, John Keells Holdings PLC. The group has always been ranked among the top three in terms of market capitalization in the Colombo Stock Exchange (CSE) and the only company to issue GDRs (Global Depository Receipts) in the Luxemburg Stock Exchange.

The principal activity of Walkers Tours is focusing on In-Bound Tourism and providing destination management services. Together with its brands which are well equipped to serve destination management requirements of all travellers, Walkers Tours presently takes pride in handling more than 500 agents from all parts of the world including global giants such as Thomas Cook, HotelPlan, Virgin Holidays & Kanoo Holidays who operate exclusively with Walkers Tours.